Frequently Asked Questions About Trade Show Fabric Graphics

If you have attended a trade show, convention, or event in the past four years, you have seen large, colorful fabric graphics. Fabric graphics have become the standard for most large format images. They are lightweight, vibrant, and durable, and are the perfect medium for trade shows, where every exhibitor wants minimal weight but still wants to make a big splash.

The options can be a bit overwhelming and getting more varied all the time. But for most of us, fabric graphics can be lumped into two categories: tension fabric or pillowcase graphics. The following is a convenient FAQ to get you quickly up to speed.

What is a tension fabric graphic?

Tension fabric graphics attach to a frame so the fabric is taut edge-to-edge, creating "tension." Typically, the graphic has Velcro hook sewn along the border, usually top and bottom, and attaches to Velcro loop on the frame.

What is a pillowcase fabric graphic?

Think of a printed pillowcase with zippers. A pillowcase graphic wraps around a frame structure and the inner and outer sections zip together along the least obvious edge. This creates a tailor fit. Almost all hanging sign structures are wrapped in pillowcase fabric graphics.

How does a tension fabric graphic differ from a pillowcase fabric graphic?

Tension fabric graphics attach to the frame, leaving the frame exposed. The fabric is held taut by attaching it to the frame using Velcro. Pillowcase graphics slip over the frame and hide the frame structure. The fabric is secured by a zipper (s).

What are the benefits of fabric graphics vs. traditional first surface graphics?

  • Flexibility . An array of fabric options and finishing exists. Fabric graphics can be adapted to just about any hardware
  • Storage and Shipping . Fabric is lighter than many other graphics. Fold your graphics neatly when in storage and take up much less space.
  • Care . Fabric graphics can be washed and steamed and are just as durable and long lasting as traditional graphics.
  • Lightweight. Larger graphics weigh less, perfect for draping or creating space definition.
  • Cost . More image bang for the buck!
  • Green . There are the obvious transportation and storage benefits. Even more exciting is the growing list of fabric options created from recycled materials.
  • No Glare . Fabric is the perfect choice for media walls or any background that is photographed or filmed.
  • Versatility . Fabric can be applied to most display and hardware options and is perfect for skinning or covering displays or objects. Custom covers can be created to drape over objects, wrap, or completely pillowcase them!

Do fabric graphics offer the same color saturation, vibrancy, definition, and overall image quality as other graphics?

Fabric not only matches other graphic options, it often excludes it. Dye sublimation equipment is more advanced than ever offering near continuous tone (limited by the texture of the material you choose) and exceptional detail created from high dpi outputs and sophisticated image patterns. Color is permanently dyed into the fabric creating a deep saturated image.

How do tension fabric graphics attach or hang on the frame?

Tension graphics will typically have Velcro sewn into the perimeter, although there are other options such as a pole pocket connection with a spline or a silicon edge. The finish used is dependent on the frame system requirements and or customer preference.

How do pillowcase fabric graphics attach or hang on the frame?

Pillowcase graphics are sewn a seam along the bottom edge of the frame to attach the inner and outer sides of the pillowcase. The top has zippers to secure the two sides with slots made to accommodate eye-bolt or hanging hardware. Depending on the size and shape of the frame, vertical zippers may also be necessary. The seams are sewn to the inside of the pillowcase to create a smooth, fitted finish.

What is the maximum size of a seamless tension graphic? Are there limitations to the maximum print width?

The maximum size depends on the fabric and printing process. In general, the maximum width varies from 118 "to 58" depending on the process.

What is the maximum size of a seamless pillowcase graphic? Are there limitations to the maximum print width?

All pillowcase graphics have seams, usually just at the top and bottom of the structure. However, some frames are too large to cover without a seam. Frames such as a tapered circle need to be pieced because the shape of the print is an arc, making it too large to print in one piece.

How should tension fabric graphics and pillowcase graphics be cared for?

It is recommended that graphics be zipped up, folded, and stored in a bag. You may spot clean by wiping with a damp cloth. If it is necessary to wash the graphic and it is small enough, use a commercial size front-loading washing machine. Wash on the gentle cycle, with cool water. It is VERY important that the graphic be ZIPPED during washing. Dry cleaning is not recommended.

To limit getting the graphic dirty during installation, keep the set-up area clean by using a drop cloth and wash your hands prior to set up. You may want to consider purchasing inexpensive white cotton gloves. Weaving the gloves while handling the graphic will minimize the transfer of dirt and oils to your graphic.

What is the preferred file set up for tension graphics and pillowcase graphics?

Files should be set up with at least 1 inch of bleed on all sides and marked with guides or crop marks to indicate art area versus bleed. The best file formats are Photoshop layered files, InDesign, Illustrator, or Quark documents. Files need to be set up as close to 100 percent as possible with a minimum resolution of 100 dots per inch.

Other things to consider are the live area, the diameter of the frames poles, and borders. If your critical art is too close to the edge of the frame, it may disappear as the graphic bends around the frame. Try to keep critical information 3 to 5 inches from the edge and either make borders wider or do not use borders.

Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

Why I Should Purchase Discount Contacts Online?

When US defense invented the Internet little did they know that it would one day be used to purchase discount contacts online. The Internet has come a long way and one of its biggest contributions to business worldwide has been in online retail. Contacts are a popular item to purchase online and a discounted contact lens is what you expect when you buy online.

Two main reasons for expecting a discount when you purchase contacts on the net are that a) most retailers get manufacturers discounts and b) getting discount contacts online is easier because e-tailors do not have heavy overheads or other costs. That means they can cut in on their margins and easily offer you lower priced contacts online as compared to offline stores.

Getting A Good Deal

Whatever the reasons, you'll always get a good deal when you purchase online. The boom in online lens stores has made it easy to purchase discount contacts.

A Google search for 'online lenses stores' throws up 1,980,000 results so getting a discount online is not difficult.

With so many choices for discount contacts online, it can get bewildering trying to find the best retailer to purchase contacts from and the best-discounted lens.

A sensible thing would be to compare the lenses at several sites to see who is offering what discount online. This way you can take an informed decision before you purchase your discount contacts.

When you purchase contacts and want a discounted lens, do a comparison. At the same time do not get so bogged down with the discount that you forget to check the quality. Also before you purchase discount contacts confirm shipping terms with the retailer.

As always, consult your doctor before you decide to go in for contact lenses, online or offline.

Why Do We Wear Engagement Rings?

The modern Western practice of giving or breaking engagement rings is traditionally thought to have begon in 1477 when Maximilian I, Holy Roman Emperor, wave Mary of Burgundy a diamond ring as an engagement present.

Customs for engagement rings vary according to time, place, and culture. An engagement ring has historically been uncommon, and when such a gift was given, it was separate from the wedding ring. Romantic rings from the time of the Roman Empire and from as far back as 4 AD often clash the Celtic Claddagh symbol (two hands clasping a heart) and so it is thought that this was used as some symbol of love and commitment between two people.

In the United States, United Kingdom, Ireland, Canada, Australia, and many other countries, an engagement ring is worn on the fourth finger of the left hand. The tradition of wearing a ring for engagement originated from the Egyptians who believed the circle was a bond between the two people who were to be married, but was initially first practiced on the fourth finger / ring finger by the Romans, who recognized this finger to Be the beginning of the vena amoris ("vein of love"), the vein that leads to the heart. The custom in Continental Europe and other countries is to wear it on the right hand; one historical exception arose in monarchical regimes, in which a nobleman entering into morganatic marriage (a marriage in which the person, usually the woman, of lower rank stayed at the same rank instead of rising ranks) would present his left hand to receive the ring (hence the alternative term "left-handed marriage").

In other countries like Argentina, men and women each wear a ring similar to wedding bands. They are made of silver when manifesting an informal "boyfriend-girlfriend" relationship. The gold band is given to the bride when the commitment is formal and the optional diamond ring is reserved for the wedding ceremony when the groom gives it to the bride. The gold band that the groom wore during the engagement – or a new one, as some men choose not to wear them during engagement – is then given to the groom by the bride; and the bride receives both the original gold band and the new diamond at the ceremony. The bride's diamond ring is worn on top of the engagement band at the wedding and thereafter, especially at formal occasions or parties. At the wedding, the rings are swapped from the right to the left hand. In Brazil, they are always made of gold, and there is no tradition for the engagement ring. Both men and women wear the wedding band on their right hand while engaged, and, after they marry, they shift the rings to their left hands. In Nordic countries such as Finland and Norway, both men and women wear an engagement ring.

Some women's wedding rings are made into two separate pieces. One part is given to her to wear as an engagement ring when she accepts the marriage proposal and the other during the wedding ceremony.

For more information on wedding photography go to: http://www.weddingphotographerslondon.uk.com/